Privacy policy

PRIVACY POLICY

Last updated: 26 August 2026

1. Who we are

GLORYDAYSCLO LTD, trading as GLORYDAYS© (“GLORYDAYS”, “we”, “us” or “our”), is the controller responsible for the personal information described in this Privacy Policy.

Our details are:

GLORYDAYSCLO LTD
Company number: 13005424
Registered office: Unit D6, St. Catherines Mill, Broad Lane, Leeds, England, LS13 2TD
Email: contact@glorydaysclo.com
Website: https://www.glorydaysclo.com

GLORYDAYSCLO LTD’s directors are responsible for overseeing privacy enquiries.

2. Scope of this policy

This Privacy Policy explains how we collect, use, disclose, retain and protect personal information when you:

  • visit or interact with our website;

  • create or use a customer account;

  • place, amend or return an order;

  • request an alteration, repair or make a claim under our lifetime guarantee;

  • subscribe to marketing;

  • contact customer service;

  • enter a competition, promotion or survey;

  • interact with us through social media; or

  • otherwise purchase from or communicate with GLORYDAYS.

Third-party websites and services linked from our website have their own privacy policies. We are not responsible for their privacy practices.

3. Personal information we collect

Depending on how you interact with us, we may collect the following categories of information.

Identity and contact information

Your name, billing address, delivery address, email address, telephone number, country and other contact details.

Order and transaction information

Products ordered, size and variant selections, order value, discounts, payment status, delivery method, tracking information, returns, refunds, repairs, alterations and guarantee claims.

Payment information

Payments are processed by Shopify and the payment provider selected at checkout. We generally do not receive or store your complete payment-card number. We may receive limited payment details such as payment status, payment method, billing address and transaction reference.

Customer account information

Your account login details, saved addresses, order history, preferences and other information associated with your customer account.

Sizing, alteration and product information

Measurements, fit preferences, requested garment adjustments, repair details, photographs of garments and other information you provide when requesting an alteration, repair or guarantee service.

Communications

Emails, contact-form submissions, social-media messages, customer-service records, complaints, reviews and other correspondence with us.

Marketing information

Your marketing preferences, subscription status, campaign engagement, email opens and clicks, promotion participation and information about how you interact with our communications.

Website and device information

IP address, browser type, device type, operating system, approximate location, referring page, pages viewed, products viewed, search activity, cart activity, checkout activity, session identifiers and cookie or similar technology information.

Security and fraud information

Information used to verify transactions, identify suspicious activity, prevent fraud, protect accounts and enforce our terms.

Social media and user-generated content

Your social-media username, public posts, tags, photographs, reviews or other content you send to us or make publicly available in connection with GLORYDAYS.

We do not intentionally collect special-category information such as health information, biometric identification data, religious beliefs or information about sexual orientation.

4. How we collect information

We collect personal information:

  • directly from you when you order, subscribe, create an account or contact us;

  • automatically through our website, cookies and similar technologies;

  • from Shopify and apps connected to our Shopify store;

  • from payment providers, delivery companies and fraud-prevention providers;

  • from analytics, advertising and marketing providers;

  • from social-media platforms when you interact with us; and

  • where permitted, from publicly available sources.

You must provide the information reasonably required to process payment, fulfil and deliver an order, handle a return or provide a requested service. If you do not provide it, we may be unable to enter into or perform our contract with you.

5. How and why we use personal information

We use personal information only where we have a lawful basis to do so.

To process and fulfil orders

We use identity, contact, order, payment and delivery information to accept payment, manufacture or prepare products, fulfil orders, provide order updates, arrange delivery, process returns and issue refunds.

Lawful basis: performance of our contract with you and steps taken at your request before entering into a contract.

To provide alterations, repairs and our lifetime guarantee

We use order history, contact details, measurements, photographs and alteration or repair instructions to provide these services and verify eligibility.

Lawful basis: performance of our contract and our legitimate interest in providing aftercare and honouring the commitments attached to our products.

To provide customer service

We use your contact details, order information and correspondence to answer questions, resolve complaints and provide support.

Lawful basis: performance of our contract and our legitimate interest in providing effective customer service.

To operate customer accounts

We use account, contact, preference and order information to create and maintain customer accounts and provide account features.

Lawful basis: performance of our contract and our legitimate interest in offering a convenient customer experience.

To meet legal and regulatory obligations

We use and retain relevant transaction and identity information for tax, VAT, accounting, product-safety, customs, regulatory, dispute and law-enforcement purposes.

Lawful basis: compliance with legal obligations.

To protect our business, customers and website

We use transaction, device and security information to detect and prevent fraud, misuse, unauthorised access, security incidents and violations of our terms.

Lawful basis: our legitimate interests in protecting GLORYDAYS, our customers and our systems, and compliance with legal obligations where applicable.

To improve our products and services

We analyse purchases, returns, alterations, website use and customer feedback to understand product performance, improve fit and sizing, plan stock and production, develop products and improve the website.

Lawful basis: our legitimate interests in improving our business and services. Where this activity depends on non-essential cookies or tracking technologies, we rely on consent where required.

To send marketing

We may send product launches, restocks, editorial content, offers and other marketing where you have consented or where applicable electronic-marketing laws allow us to contact an existing customer about similar GLORYDAYS products.

Lawful basis: consent or, where the customer “soft opt-in” rules apply, our legitimate interest in marketing similar products to existing customers.

To personalise content and measure advertising

Where permitted, we use website, device, purchase and engagement information to measure campaigns, understand audiences, personalise content and deliver or measure advertising through providers such as Meta, Google and other advertising or attribution partners.

Lawful basis: consent where required, including for non-essential advertising cookies. In locations where consent is not required, we rely on our legitimate interests where legally permitted.

To publish reviews or user-generated content

We may publish reviews, photographs or other content you provide where you have asked us to do so, agreed to publication or made the content publicly available and our use is lawful.

Lawful basis: consent or our legitimate interest in showing genuine customer experiences, depending on the circumstances.

6. Cookies and similar technologies

We and our service providers, including Shopify, use cookies, pixels, tags, local storage and similar technologies.

These technologies may be used for:

  • essential website functions, security, checkout and remembering your basket;

  • remembering your preferences;

  • measuring website traffic and performance;

  • understanding how visitors use the website;

  • personalising content; and

  • measuring or delivering advertising.

Strictly necessary technologies may operate without consent where the law permits. In the UK, EEA, Switzerland and other regions that require consent, we will not use non-essential analytics, personalisation or advertising technologies unless you accept them.

You can accept, reject or customise non-essential technologies through the cookie banner or privacy-preferences control on our website. You can return to that control to withdraw or change your consent.

Your browser may also allow you to block or delete cookies. Blocking essential cookies may prevent parts of the website or checkout from working correctly.

Information about current cookie categories, providers and durations should be displayed in our cookie preferences interface.

7. Email and other direct marketing

You can unsubscribe from marketing emails at any time by:

  • selecting the unsubscribe link in any marketing email;

  • changing your customer-account preferences, where available; or

  • emailing contact@glorydaysclo.com.

Withdrawing from marketing does not affect service communications needed to fulfil an order, respond to you, administer an account or provide a requested alteration, repair or guarantee service.

If you opt out, we may retain a minimal suppression record so that we can respect your preference and avoid contacting you again.

We do not purchase marketing lists for consumer email campaigns.

8. When we share personal information

We may share personal information with the following categories of recipients where reasonably necessary.

Shopify

Our website and ecommerce operations are hosted by Shopify. Shopify processes information needed to provide the storefront, checkout, account, security and ecommerce services.

For certain Shopify services, Shopify may process personal information for its own stated purposes. You can learn more through the Shopify Consumer Privacy Policy and exercise certain Shopify-specific choices through the Shopify Privacy Portal.

Payment providers

Payment providers, banks and financial institutions process payments, refunds, fraud checks and payment disputes.

Delivery, fulfilment and customs providers

Couriers, postal operators, fulfilment partners, customs brokers and customs authorities may receive your name, delivery details, contact information and information required to transport and clear an international shipment.

These providers may include DHL, Royal Mail, Parcelforce and other local or international delivery partners selected for your order.

Marketing, analytics and technology providers

We may use providers that assist with email marketing, analytics, advertising, attribution, customer accounts, reviews, website functionality and customer support. These may include Klaviyo, Meta, Google, WeTracked and Shopify-connected applications where those services are active.

Their access is limited to information reasonably needed to provide the relevant service, subject to applicable agreements and privacy requirements.

Professional advisers

Accountants, tax advisers, insurers, lawyers, auditors and other professional advisers may receive information where needed to provide their services or protect our legal interests.

Fraud-prevention and security providers

We may share relevant information with providers that help verify payments, prevent fraud, secure accounts or investigate suspicious activity.

Public authorities

We may disclose information where required by law, court order, customs requirement, tax obligation or a lawful request from a regulator, police force or other public authority.

Business transactions

If GLORYDAYSCLO LTD is involved in a merger, investment, reorganisation, financing or sale of all or part of its business, relevant information may be disclosed to professional advisers and potential counterparties subject to appropriate confidentiality and data-protection safeguards.

We require service providers handling personal information on our behalf to protect it and use it only for authorised purposes.

9. Shopify Network Intelligence

Where Shopify Network Intelligence or another Shopify Enhanced Service is enabled, Shopify may use customer and device information from our store together with information from interactions with other Shopify merchants to provide features such as improved personalisation, store performance, fraud protection and advertising measurement.

Where consent is required, this processing will not be used for non-essential purposes unless you have accepted the relevant cookies or technologies.

You can withdraw consent using our cookie-preferences control. You can also use the Shopify Privacy Portal to learn about Shopify’s processing, withdraw consent or object to Shopify’s use of information for relevant Enhanced Services.

10. International transfers

GLORYDAYS is based in the United Kingdom and ships internationally. Our service providers may process personal information in the UK, EEA, Canada, United States and other countries.

Where personal information is transferred outside the UK or EEA to a country that is not recognised as providing adequate protection, we use an appropriate safeguard where required. Depending on the transfer, this may include:

  • the UK International Data Transfer Agreement;

  • the UK Addendum to the EU Standard Contractual Clauses;

  • the EU Standard Contractual Clauses;

  • an applicable adequacy decision; or

  • another legally recognised transfer mechanism.

We also assess providers and use contractual, organisational and technical safeguards appropriate to the information and risk.

You may contact us for more information about the safeguards used for a particular transfer. We may provide a redacted copy where necessary to protect confidential or commercially sensitive information.

11. How long we keep information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including legal, tax, accounting, security, dispute and guarantee requirements.

Our general retention approach is:

  • order, invoice and transaction records: normally at least six years, or longer where tax, VAT, customs or legal rules require it;

  • records falling within an applicable VAT One Stop Shop record-keeping obligation: up to ten years;

  • alteration, repair and lifetime-guarantee records: for as long as reasonably needed to administer the requested service or verify the product and guarantee;

  • customer-account information: while the account remains active and for a reasonable period afterwards, except where linked transaction records must be retained longer;

  • customer-service and complaint records: for as long as needed to resolve the matter and manage potential legal claims;

  • marketing information: while you remain subscribed and normally for up to 24 months after your last meaningful engagement, followed by deletion or anonymisation where it is no longer needed;

  • marketing suppression information: for as long as reasonably needed to ensure we continue to respect your opt-out;

  • fraud and security records: for as long as reasonably necessary to protect our services and manage potential claims; and

  • cookie and analytics information: for the period identified in our cookie-preferences interface or the applicable provider’s settings.

When information is no longer required, we delete it, anonymise it or securely isolate it until deletion is possible.

12. Automated checks and decisions

Shopify, payment providers and fraud-prevention providers may use automated tools to assess transactions for fraud, security or payment risk. These checks may affect whether a payment or order is accepted, held for review or declined.

Where applicable law gives you a right to request human review of a decision based solely on automated processing that has a legal or similarly significant effect, you can contact us at contact@glorydaysclo.com.

13. Your privacy rights

Your rights depend on your location and the law that applies to the particular processing.

UK, EEA and Swiss individuals

Subject to applicable conditions and exemptions, you may have the right to:

  • access personal information we hold about you;

  • correct inaccurate or incomplete information;

  • request deletion of information;

  • restrict our processing;

  • receive certain information in a portable format;

  • object to processing based on legitimate interests;

  • withdraw consent at any time, without affecting earlier lawful processing; and

  • complain to a data-protection authority.

Your right to object: You may object to our use of your personal information where we rely on legitimate interests. You have an absolute right to object to the use of your personal information for direct marketing. If you object to direct marketing, we will stop using your information for that purpose.

United States residents

Where an applicable US state privacy law grants these rights, you may be entitled to:

  • know or access the personal information we collect;

  • correct inaccurate personal information;

  • request deletion;

  • receive a portable copy;

  • opt out of the sale or sharing of personal information;

  • opt out of targeted advertising or certain profiling;

  • limit certain uses of sensitive personal information; and

  • exercise your rights without unlawful discrimination.

We do not sell personal information in exchange for money. Some disclosures involving online advertising or analytics may be treated as “sharing”, “sale” or “targeted advertising” under certain US state laws.

Where available, you can opt out through our Your Privacy Choices page, our cookie-preferences control or a legally recognised browser-based opt-out preference signal such as Global Privacy Control.

We do not knowingly sell or share the personal information of anyone under 16 for targeted advertising.

Canadian individuals

Where Canadian privacy law applies, you may request access to or correction of your personal information and may withdraw consent, subject to legal or contractual restrictions and reasonable notice.

Other locations

You may have additional rights under the privacy law of your country or region. We will consider and respond to valid requests in accordance with the law that applies.

14. Exercising your rights

To exercise a privacy right, email contact@glorydaysclo.com and explain what you are requesting.

We may request information reasonably necessary to verify your identity and protect your information. If an authorised representative submits a request, we may ask for evidence of their authority.

We will respond within the period required by applicable law. UK and EEA requests are normally answered within one month, although the period may be extended where legally permitted for complex or multiple requests.

Privacy requests are normally free. We may charge a reasonable fee or decline a request only where the law allows, such as where a request is manifestly unfounded or excessive.

15. Security

We use reasonable technical and organisational measures designed to protect personal information against accidental loss, unauthorised access, misuse, alteration or disclosure.

These measures may include access controls, account security, secure service providers, encryption in transit, restricted staff access and appropriate internal procedures.

No website, transmission method or storage system can be guaranteed completely secure. You are responsible for keeping your customer-account password confidential and should contact us if you believe your account or information has been compromised.

16. Children

Our website and products are intended for a general audience and are not directed at children under 16. We do not knowingly collect personal information directly from children under 16 for marketing or behavioural advertising.

If you believe a child has provided personal information to us without appropriate authorisation, contact contact@glorydaysclo.com.

17. Changes to this policy

We may update this Privacy Policy when our services, providers, legal obligations or data practices change.

The latest version will be published on this page with a revised “Last updated” date. Where a change materially affects how we use personal information, we will provide additional notice where required.

18. Contact and complaints

For privacy enquiries, requests or complaints, contact:

GLORYDAYSCLO LTD
Unit D6, St. Catherines Mill
Broad Lane
Leeds
England
LS13 2TD

Email: contact@glorydaysclo.com

Please contact us first so that we can try to resolve your concern.

If you are in the UK, you may complain to the Information Commissioner’s Office:

Website: https://ico.org.uk/make-a-complaint/
Telephone: 0303 123 1113

If you are in the EEA, Switzerland or another country, you may also complain to the data-protection authority responsible for your location.